We’re Accord

We help revenue team enforce exceptional standards for how they sell, onboard, and expand with prospects and customers.

The Accordians

Committed to excellence

We are a diverse group of problem solvers who are passionate about helping B2B orgs reach their full revenue potential.

Founding Team

Ross Rich

Co-founder & CEO

Ryan Rich

Co-founder & CCO

Wayne Pan

Co-founder & CTO

The idea for Accord was born from seeing the challenges revenue orgs were facing when trying to operationalize a B2B sales process.

When Accord was founded, there was no system or platform built for rigorous deal execution, even if the ideal customer journey was figured out. Accord is still the only platform that changes the way your team sells—enforcing CFO-proof business cases, multi-threading, mutual action plans and all the things your top reps do naturally.

Accord was co-founded in early 2020 by Ross Rich, Ryan Rich and Wayne Pan. Ross was one of the first salespeople at Stripe back in 2015, while Ryan was an early sales hire at Google Cloud, and Wayne an exec at LinkedIn.

Our values

Everyone is a product person

We all share the same drive and passion to create

10/10

9/10 is not enough. The last 10% delivers 90% of the value

Integrity Over Everything

What matters is what we do when no one is watching

Radical Collaboration

From Engineering to CS — we work, win, & grow together

In the news

Jan 23, 2023
Accord, which offers a platform to manage sales processes, secures $10M

Sep 18, 2021
B2B sales platform Accord adds $1M to seed round

Feb 24, 2021
The Stripe Mafia: 14 Former Employees Who Launched Their Own Startups

Feb 10, 2021
Accord launches B2B sales platform with $6M seed

Sep 2, 2020
Venture Capitalists’ Newest Threat: Stripe

Commitment to inclusion, equity and diversity

We believe everyone should have a seat at the table.

Different perspectives and unique ways of thinking are necessary to build a product people love.

We welcome all backgrounds and identities, and want every Accordion to bring their authentic selves to work and be a part of our close-knit team.