# We’re Accord

We help revenue team enforce exceptional standards for how they sell, onboard, and expand with prospects and customers.

### The Accordians

### Committed to excellence

We are a diverse group of problem solvers who are passionate about helping B2B orgs reach their full revenue potential.

### Founding Team

###### Ross Rich  
Co-founder & CEO

###### Ryan Rich  
Co-founder & CCO

###### Wayne Pan  
Co-founder & CTO

The idea for Accord was born from seeing the challenges revenue orgs were facing when trying to operationalize a B2B sales process.

When Accord was founded, there was no system or platform built for rigorous deal execution, even if the ideal customer journey was figured out. Accord is still the only platform that changes the way your team sells—enforcing CFO-proof business cases, multi-threading, mutual action plans and all the things your top reps do naturally.

Accord was co-founded in early 2020 by Ross Rich, Ryan Rich and Wayne Pan. Ross was one of the first salespeople at Stripe back in 2015, while Ryan was an early sales hire at Google Cloud, and Wayne an exec at LinkedIn.

### Our values

###### Everyone is a product person
We all share the same drive and passion to create

###### 10/10
9/10 is not enough. The last 10% delivers 90% of the value

###### Integrity Over Everything
What matters is what we do when no one is watching

###### Radical Collaboration
From Engineering to CS — we work, win, & grow together

### In the news

Jan 23, 2023  
**Accord, which offers a platform to manage sales processes, secures $10M**

Sep 18, 2021  
**B2B sales platform Accord adds $1M to seed round**

Feb 24, 2021  
**The Stripe Mafia: 14 Former Employees Who Launched Their Own Startups**

Feb 10, 2021  
**Accord launches B2B sales platform with $6M seed**

Sep 2, 2020  
**Venture Capitalists’ Newest Threat: Stripe**

### Commitment to inclusion, equity and diversity

We believe everyone should have a seat at the table.

Different perspectives and unique ways of thinking are necessary to build a product people love.

We welcome all backgrounds and identities, and want every Accordion to bring their authentic selves to work and be a part of our close-knit team.