# The Accord Blog

GTM resources and content to drive revenue excellence.

**Turn Zoom Revenue Accelerator Conversations Into a Deal-Closing Asset with Accord**  
Every Zoom call your team runs is a source of deal intelligence that today goes largely untapped. The Accord x Zoom integration changes that by turning Zoom call intelligence into customer-facing assets, personalized coaching, and proactive next steps, all grounded in your team's methodology.

## Articles

**What's New In Accord: August 2026 Edition**  
[Learn more](/content/blog-posts/whats-new-in-accord-august-2026-edition/index.html)

**Turn Zoom Revenue Accelerator Conversations Into a Deal-Closing Asset with Accord**  
[Learn more](/content/blog-posts/turn-zoom-revenue-accelerator-conversations-into-a-deal-closing-asset-with-accord/index.html)

**More AI, More Human? 3 AI Hot Takes From Wrike CMO Christine Royston**  
[Learn more](/content/blog-posts/more-ai-more-human-3-ai-hot-takes-from-wrike-cmo-christine-royston/index.html)

**Feeling Behind on AI? You’re Probably Not. Two Hot Takes with Trinity Nguyen, CMO & AI GTM at UserGems**  
[Learn more](/content/blog-posts/feeling-behind-on-ai-youre-probably-not/index.html)

**The Good, the Bad, and the AI Psychosis: 3 GTM Hot Takes From Linear COO Cristina Cordova**  
[Learn more](/content/blog-posts/the-good-the-bad-and-the-ai-psychosis-3-gtm-hot-takes-from-linear-coo-cristina-cordova/index.html)

**Why the AI Hype Misses the Mark: 3 GTM Hot Takes with Abdul Habboub**  
[Learn more](/content/blog-posts/why-the-ai-hype-misses-the-mark-3-gtm-hot-takes-with-abdul-habboub/index.html)

**Introducing CMS Smart Search**  
[Learn more](/content/blog-posts/introducing-cms-smart-search/index.html)

**How to Operationalize Value Selling Across Your Revenue Org**  
[Learn more](/content/blog-posts/how-to-operationalize-value-selling-across-your-revenue-org/index.html)

**Is Your Sales Coaching Working? Here’s How to Tell**  
[Learn more](/content/blog-posts/is-your-sales-coaching-working-heres-how-to-tell/index.html)

**The Enterprise Rep Scorecard: Leading Indicators That Matter**  
[Learn more](/content/blog-posts/the-enterprise-rep-scorecard-leading-indicators-that-matter/index.html)

**Sales Enablement vs. Headcount: Where Should Your Next Dollar Go?**  
[Learn more](/content/blog-posts/sales-enablement-vs-headcount-where-should-your-next-dollar-go/index.html)

**How to Choose the Right Digital Sales Room for Enterprise (Not Just the Most Popular One)**  
[Learn more](/content/blog-posts/how-to-choose-the-right-digital-sales-room-for-enterprise-not-just-the-most-popular-one/index.html)