Mutual Action Plans

Turn every buyer into a partner

Transform buyer-seller dynamics from opposing sides into collaborative partners working toward mutually beneficial success.

How mutual action plans work

SET

Create a mutual action plan playbook, giving reps a template for how to create and establish shared objectives, timelines, and success criteria.

ENFORCE

Sellers and buyers work within the same playbook—tracking progress, completing milestones, and championing your solution together to keep deals on track.

SCORE

Every interaction and milestone is automatically captured, creating quantifiable deal health data for accurate forecasting and targeted coaching.

Be easy to sell, easier to buy

Set a new standard for your team

Your best reps naturally multi-thread, build compelling business cases, and manage stakeholder timelines. Now every rep can execute these same winning behaviors. Accord embeds your standards for MAP best practices into the workspace where deals get done, making excellence the easiest path forward.

Centralize all deal context

Consolidate business cases, deal summaries, supporting resources, next steps, and discussions into one shared workspace. Both teams stay informed and can catch up instantly, eliminating confusion and maintaining momentum throughout the buying process.

Stop deals from stalling out

Accord's mutual action plans turn vague follow-ups into concrete commitments. Buyers and sellers align on next steps, track milestones, and keep the deal moving in one shared workspace. As the deal moves, the plan keeps pace—live signals from calls and deal activity update milestones automatically. No more "let me get back to you" threads that stretch on for weeks.

Built for every part of your revenue team

Sales Leadership

Get real-time visibility into deal health through automatic capture of stakeholder participation and milestone completion. Forecast more accurately based on process execution and real buyer engagement.

Frontline Sellers

Reps focus on building relationships instead of chasing updates. Reps work directly within mutual action plans that guide them through proven best practices while keeping buyers engaged and accountable to next steps and timelines.

Revenue Operations

Replace expensive, unadopted deal rooms with one platform that enforces value selling at every deal stage. Track process adherence, stakeholder engagement, and commitment levels to identify coaching opportunities and improve forecasting.

Revenue Enablement

Scale your top performers' approach across the entire team. Winning stakeholder strategies, timeline management, and business case templates become embedded workflows that every rep executes through their daily workspace.

“I love that for each account, I can create a detailed and customized timeline, organized folders, and specific summary pages for everything from the business case to call follow-ups with screenshots and recordings. What used to take me hours after a call now takes five minutes.”

Niki Najafi
Strategic Account Director

Partner your way to shorter sales cycles and bigger deals